Newport, OR – The Oregon Coast Aquarium won the Outstanding Oregon Social Media Program Award at the 2017 Travel & Tourism Industry Achievement Awards, presented at the 2018 Oregon Governor’s Conference on Tourism in Bend this past weekend.
“The achievement awards recognize people and organizations that enhance travel and tourism experiences across Oregon.” said the Oregon Tourism Commission in a statement. “The award recipients are outstanding professionals who demonstrate perseverance and dedication to the state. They go the extra mile. It’s because of their vision and commitment to making Oregon a better place for Oregonians and visitors that this industry is successful.”
The Outstanding Oregon Social Media Program Award recognizes the best international or domestic social media program that engages audiences and inspires potential travel to Oregon. The Oregon Coast Aquarium was recognized for its strong social media presence over the past year. They’ve made impactful changes to their communications by sharing a unique mix of entertaining and educational content that engages their followers on Facebook, Instagram and Twitter resulting in an 86 percent increase in followers on Instagram and 19 percent increase on Facebook.
“We pride ourselves on being both real and approachable on these platforms,” said Lance Beck, Director of Marketing at the Aquarium. “Our goal is to showcase our brand personality and inspire our followers by engaging directly with them.”
Facebook, Instagram, and Twitter are the main social media platforms by which the Aquarium shares a wide variety of content, including adorable sea otter photos with punny captions, behind-the-scene glimpses of sea turtle rehabilitation, and beach cleanup events to name a few. The Aquarium also leverages its social media to serve as a trusted resource for ocean education and conservation in the Pacific northwest.
“Seeing followers from all over the world engage with our social media is extremely rewarding, whether they’re seeing an octopus groom itself for the first time or simply commenting that our tufted puffin meme made their day,” said Sally Compton, Public Relations Coordinator at the Aquarium.
The Oregon Coast Aquarium would like to thank its followers for making this award possible. “We hope to demonstrate our gratitude by continuing to provide an honest, unique, and engaging window to our everyday operations and mission,” said Compton. “After all, the success of our social media program is entirely dependent on those who contribute to the ongoing conversation with every like, comment, and share.”
The Oregon Coast Aquarium creates unique and engaging experiences that connect you to the Oregon Coast and inspire ocean conservation. An accredited Association of Zoos & Aquariums institution, this 501(c)3 non-profit organization is ranked as one of the top 10 aquariums in the U.S. Visit us at 2820 S.E. Ferry Slip Rd., Newport, OR. Aquarium.org. 541-867-3474. Follow us on Facebook.com/OregonCoastAquarium, or Twitter.com/OrCoastAquarium for the latest updates.